Sales RFM Analysis – Power BI Dashboard

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RFM Analysis & Customer Segmentation in Power BI

Do you really know who your best customers are?
This course will teach you how to perform RFM Analysis (Recency, Frequency, Monetary) inside Power BI and turn raw data into powerful customer insights.

You’ll learn step by step how to:
✅ Understand the concept of RFM and why it’s essential for sales & marketing
✅ Prepare your dataset for analysis in Power BI
✅ Write DAX measures to calculate Recency, Frequency, and Monetary scores
✅ Create customer segments such as Champions, Loyal, At Risk, Lost
✅ Design a professional, interactive Power BI dashboard for segmentation
✅ Use customer insights to drive retention, loyalty, and revenue growth

This course is designed for:

• Data analysts and business intelligence professionals

• Marketing and sales teams who want to understand their customers better

• Anyone looking to take their Power BI skills to the next level

By the end of this course, you’ll have a fully functional RFM Dashboard in Power BI and the knowledge to apply customer segmentation to real-world business problems.

🚀 Start today and discover how to turn data into actionable strategies!