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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q83-Q88):

NEW QUESTION # 83
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?

A. Synchronized Data Extension
B. Salesforce Report
C. Salesforce Campaign
D. Salesforce Data Extension

Answer: C

Explanation:
To manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder, Northern Trail Outfitters should use a Salesforce Campaign. A Salesforce Campaign is an object in Sales Cloud that allows marketers to group leads or contacts for a specific marketing initiative, such as an email campaign. A Salesforce Campaign can be used as a target audience in Marketing Cloud using the Send Flow in Content Builder. References: https://help.salesforce.com/s/articleView?id=sf.
campaigns_overview.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.
htm&type=5

NEW QUESTION # 84
A financial services customer wants to send email to customers who log in for the first ona new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

A. Use theTransactional Messaging API.
B. Use a User-Initiated Emails Interaction.
C. Execute a Triggered Emails Interaction.
D. Inject the subscriber into a Journey.

Answer: A

Explanation:
Explanation
The Transactional Messaging API can be used to send email to customers who log in for the first time on a new IP. TheTransactional Messaging API allows for fast and reliable delivery of transactional messages, such as password resets, order confirmations, or account alerts. The message can include information related to the login IP by using personalization strings or AMPscript variables. References:
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.htmlhttps://

NEW QUESTION # 85
Northern Trail Outfitters (NTO) wants to sendout a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet theirneeds?

A. Query Activity > API Event > Automation Studio Activities
B. Import Activity > Decision > Journey Activities
C. Query Activity > Data Extension Entry Source > Journey Activates
D. Salesforce Entry Event > Query Activity > Automation StudioActivities

Answer: C

Explanation:
Explanation
A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data extension entry source is a journey builder entry source that allows injecting contacts into ajourney based on a data extension. Journey activities are actions that occur within a journey, such as sending an email or updating a contact attribute. By using a query activity to filter contacts who have not made a purchase in the last six months from their order data extension, NTO can create a sendable data extension with those contacts and use it as a data extension entry source for their journey. Then, by using journey activities, they can communicate the same message across all channels to those contacts. References:
https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_data_extension_entry_source.htm&type=5https://help.sales

NEW QUESTION # 86
A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last sixmonths.
What should be recommended?

A. Create and execute a Subscriber Engagement report.
B. Create and execute a Tracking Extract.
C. Create and execute a SQL Query against the _Click data view.
D. Create and execute a Data Filter on the_Click data view.

Answer: C

Explanation:
Explanation
A SQL query is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A data view is a system-generated table that stores information about subscriber actions, such as clicks, opens, bounces, etc. The _Click data view contains information about each click event for each subscriber in the last six months. By creating and executing a SQL query against the _Click data view, the customer can identify all subscribers who clicked on a link within any email sent within the last six months. References:
https://help.salesforce.com/articleView?id=sf.mc_as_sql_query_activity.htm&type=5https://help.salesforce.com

NEW QUESTION # 87
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

A. _ListSubscribers
B. _PublicationSubscriber
C. _EnterpriseAttribute
D. _Subscribers

Answer: A

Explanation:
Explanation
The _ListSubscribers data view contains information about subscribers who belong to a specific list, including publication lists. It can be used to query subscribers based on theirlist ID, status, and date joined or unsubscribed.
References:https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_listsubscribers.htm&type=5

NEW QUESTION # 88
......

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