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Salesforce Certified Marketing Cloud Consultant exam covers a range of topics, including email marketing, mobile marketing, social media marketing, and more. Marketing-Cloud-Consultant exam also tests the candidate's understanding of the Salesforce Marketing Cloud platform, including its features, capabilities, and limitations. Marketing-Cloud-Consultant Exam is designed to assess the candidate's ability to design, implement, and manage effective marketing campaigns using the Salesforce Marketing Cloud platform.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q158-Q163):

NEW QUESTION # 158
A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers

A. Synchronized Data Extensions
B. SQL Query Activity
C. Filter Activity
D. Salesforce Reports

Answer: A,B

NEW QUESTION # 159
Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed. NTO tracks cases with a checkbox field called "Contact Me." How should they set this up?

A. Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
B. Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
C. Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import Wizard.
D. Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.

Answer: D

Explanation:
Comprehensive and Detailed Explanation:
The correct answer is C - Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
* With Marketing Cloud Connect, the Case object can be synchronized into Marketing Cloud.
* You can apply filters based on fields like "Contact Me = True" directly within Journey Builder or Automation Studio without manually importing reports.
#Why others are wrong:
* A: Journey Builder doesn't handle direct data imports from Service Cloud.
* B: Manual imports and Filter Activities are unnecessary when synchronized data is available.
* D: Import Wizard processes are manual and not scalable for ongoing automated campaigns.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Synchronized Data Extensions:
"Synchronized Data Extensions allow you to bring Salesforce object data (such as Cases) into Marketing Cloud for use in segmentation, filtering, and journeys without manual imports." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_co_synchronized_data_extensions.htm)

NEW QUESTION # 160
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers

A. Data Extract Activity
B. Import Activity
C. Filter Activity
D. Verification Activity

Answer: C,D

NEW QUESTION # 161
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A. Select 'Normalize Phone Number* in Journey settings.
B. Format the phone field in Salesforce as +l[phonenumber],
C. Select 'US' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.

Answer: B

Explanation:
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_settin
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&t

NEW QUESTION # 162
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'

A. Create an auto-suppression list populated with subscriber keys.
B. Create an exclusion list with the known email addresses.
C. Populate a list using a query to exclude the subscriber key.
D. Create an auto-suppression list populated with the known email addresses.

Answer: D

NEW QUESTION # 163
......

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